In the summer of 2020, I worked on a personal project based around the Nike Space Hippie 04 sneaker collection. My goal was to visually tell the story of how the sneaker is created from recycled materials. I collected plastic bottles, newspaper, cardboard sneaker boxes, bubble wrap, and plastic bags for a month to use as an artful trash motif platform for the sneaker. Due to limited resources caused by COVID 19, I did the entire shoot in my backyard and basement. Having limited resources allowed me to create in an authentic place. I had to use what was around me to convey the story. My takeaway from this project was you don't need high-end resources to tell your story. This project pushed me creativity from within while also inspiring me to use what was around me.
The Doux is hair care products created for the everyday woman. She infused her love for old school hip hop into the ethos of her brand. With a clear understanding of the brand values, I designed a visual strategy with the overall goal of expanding the visual esthetics of the brand on Instagram. The design solutions were promotional assets used to engage consumers to purchase products while others where more open-ended questions served to create conversation amongst the community of the brand.
Dan Can Bake It is a new digital series based around Dan Langan the savvy pastry chef. Each week 'Food Network' will give Dan a baking challenge that he must complete. The goal of creating this brand was to provide a playful but bold visual aesthetic that embodies the tone of Dan's baking style.
As a digital designer at Nickelodeon, my role consisted of designing for various digital platforms across the nick brand. Promotional content I created were for new episodes, live show events, and more. The design strategy behind each content carried the kid first message of the Nick brand.
Bunsen is a Beast is a new show on Nickelodeon based around a middle school monster trying to navigate around his new school filled with humans. My role in this project was to design landing pages with the tone of the show for desktop, mobile, and tablet based on the show key art.
This is a personal project I created to communicate my visual interpretation of the Nike Sacai Waffle sneaker. While observing this sneaker I noticed the patchwork material conveyed a collage-like aesthetics. My goal was to create a backdrop that embellished this collage-like look and feel without overpowering the sneaker itself. I began my exploration with painting overlapping color hues on a large poster board with a sponge brush. Each brush stroke is a different length to connect to the asymmetric tones of the sneaker. Finding material like cardboard, newspaper, and magazine pages helped developed the final touch of the collage. I worked with photographer Kevin Crawley to capture shots of the sneaker from a cropped in view. This technique allows a focal point of detail for each product shot.
Empowering message from Serena Williams. I Don’t Cheat to Win. I’d Rather Lose!
This is a personal project created to visually tell a story about the 'Nike Air Max 1 Mars Landing'. The goal of this project was to capture the sneaker buried as a relic in the environment of Mars. The challenge ahead was figuring out how to create Mars authentically. Sand and photoshop magic became the mediums used to communicate the idea. Working with photographer Kevin Crawley gave each photo a dynamic view, his eye for cinema shines through the photos captured.
Air Max Day is a sneaker holiday celebrating the anniversary of when the first air max one was released on March 26, 1987. This year for air max day I wanted to pay tribute to the creator of the air max one Tinker Hatfield. My goal in this project was to create a visual language that pays homage to the air max 1 sneaker while providing a symbolic message that connects to the subject. Creating collages helped convey a visual motif of the sneaker.
Party Crushers is a Food Network YouTube series based around two energetic party planners. The goal around this series is to promote party planning with a crafty twist. Each video will feature a how to on creating a vibrated party made from handmade crafts.
Jinaki boutique is a textile fashion brand based around women who exemplify being proud, fearless and exudes confidence as she faces the world. I designed the banners with the brand's tagline BOLD, FEARLESS, MUSE as a graphic statement while using the models as an ornamental touch. The end goal for these banners was to engage visitors to purchase the new Jinaki collection.
These ads were designed to celebrate women history month. Bold colors and visual messaging help convey the vibrant history of women empowerment.
Comfort Nation is a southern but modern digital cooking series hosted by Lazarus Lynch. The series is centered around Lazarus traveling to different southern states to cook traditional meals while paying homage. The role I played while creating the overall brand was to develop a marriage between southern comfort and modern undertones. When these two themes meet the visuals create a balance.
7up wanted to introduce a 'TallBoy' soda can with a touch of abstract art that communicated the flavors of each drink. The case study was used to show the brand in an urban but artistic light to sell to a specific audience. My goal during this project was to create the three flavors of the soda with vibrant abstract color splashes. These color splashes convey the infused flavors and energy of the drink.
Air Max Day is a sneaker holiday celebrating the anniversary of when the first Air Max one was released on March 26, 1987. The social media ad design series pay homage to the sneaker silhouette while carrying a minimalistic design approach. The visual messaging connects to Nike's slogans in regards to walking on air.
The Dude Perfect Show is one of Nickelodeon's athletic battle challenges. Each week the five hosts face new challenges while they compete with their guests. My role in this project was to design landing pages with the tone of the show for desktop, mobile, and tablet based on the show key art.
SpongeBob Boating School Trivia is a Nickelodeon game based around a popular episode of Spongebob. My role in this project was to design the splash page and gameplay elements while staying true to the Spongebob brand style.
Ms. Lady is my personal brand I created to showcase my love for sneakers, street art, design, and fashion. I use Instagram as a visual story to showcase the topics I will be vlogging about. The designs below are a call to action ads used to communicate to viewers about the new content posted.
